Saturday, August 9, 2008

We're Only Human...: Polling the Crowd Within

The article below shows how our minds respond to questions that we don't know the definitive answers to. Basically, when allowed to return to the question and re-answer it at a later time, the "average" of our answers tends to be more accurate than our initial response.

How could knowledge of this tendency be better utilized in market research?


We're Only Human...: Polling the Crowd Within: "www.psychologicalscience.org/onlyhuman."

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