The Desirability of High Prices

The High Cost Of Low Status: Feeling Powerless Leads To Expensive Purchases

ScienceDaily (2008-06-26) -- Feeling powerless can trigger strong desires to purchase products that convey high status, according to new research. In a study that may explain why so many Americans who are deeply in debt still spend beyond their means, authors found that research subjects who were asked to recall times when someone else had power over them were willing to pay higher prices for status-symbol items. ... > read full article

Designing Research Events for Accuracy

Too Many Choices Can Spoil The Research

ScienceDaily (2008-06-27) -- The more choices people get, the less consistent they are in making those choices, according to a new study. The study's findings may affect the way researchers examine consumer choices. ... > read full article