Matching emotional appeals to emotional context

Fear Or Romance Could Make You Change Your Mind, Study Finds

ScienceDaily (2009-03-24) -- New research suggests that the effectiveness of common persuasion tactics can be dramatically altered by two primal emotions -- fear and romantic desire. ... > read full article

Touching predicts purchase behavior

Buyer Beware: Touching Something In A Store Increases Perceived Ownership

ScienceDaily (2009-03-31) -- To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a new study in the Journal of Consumer Research. ... > read full article

Future use preference differs from immediate use preference

Now Or Later? Consumer Product Evaluation Depends On Purchase Timing

ScienceDaily (2009-05-12) -- Let's say you planned to buy a new car at the end of the year. But then your car conks out and suddenly you need to make a purchase. A new study says you'll use different criteria to evaluate vehicles in that situation than you would if you planned to buy a car immediately but then had to postpone the purchase. ... > read full article

Abortion attitudes -- a barometer of conservative anxiety?

Recent polling has shown a dramatic increase then number of people saying they are against abortion. The increase has been most dramatic amongst whites -- particularly conservatives. Attitudes towards abortion haven't changed substantially amongst Democrats and Blacks.

This recent increase occurred after the election of Obama in November 2008; a similar spike in anti-abortion feelings occurred in 2001.

Could heightened stress from inter-group conflict -- terrorist attacks from Middle East, minorities being elected to the head of our government -- find its expression in greater angst about abortion? Abortion is an easy issue to declare your opposition to -- even those who agree with its need conceptually don't promote the behavior actively.

Its easy to have strong emotions about the killing of babies -- feelings that may not be dissimilar in strength to fears of other groups of people in threatening positions. Perhaps these inter-group fears are displaced and publicly presented in anti-abortion rhetoric.


read PEW Research poll here

read Gallup poll here

People Trust Extreme Positions More

Extreme Appeal: Voters Trust Extreme Positions More Than Moderate Ones, Study Finds

ScienceDaily (2008-08-08) -- Trying to appear moderate is not always the best strategy for capturing votes during an election, reveals a new study. Extreme positions can build trust among an electorate, who value ideological commitment in times of uncertainty. "A rational electorate is reluctant to support someone who does not exhibit commitment to some ideology," says USC economist Juan Carrillo. "Voters rightly perceive that someone without ideological commitment cannot have developed a valuable political program." ... > read full article

Advertising Strategy varies based on Purchase Timing

Timing Of Political Messages Influences Voter Preferences, Researcher Finds


ScienceDaily (2008-08-15) -- In political campaigns, timing is almost everything. Candidates communicate with voters over a long period of time before voters actually vote. What candidates say to these voters is, of course, important, but it turns out that when they say it also influences voter preferences. ... > read full article

We're Only Human...: Polling the Crowd Within

The article below shows how our minds respond to questions that we don't know the definitive answers to. Basically, when allowed to return to the question and re-answer it at a later time, the "average" of our answers tends to be more accurate than our initial response.

How could knowledge of this tendency be better utilized in market research?


We're Only Human...: Polling the Crowd Within: "www.psychologicalscience.org/onlyhuman."