Thursday, August 28, 2008

Advertising Strategy varies based on Purchase Timing

Timing Of Political Messages Influences Voter Preferences, Researcher Finds

ScienceDaily (2008-08-15) -- In political campaigns, timing is almost everything. Candidates communicate with voters over a long period of time before voters actually vote. What candidates say to these voters is, of course, important, but it turns out that when they say it also influences voter preferences. ... > read full article

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