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patterns and profits

thoughts on consumer behavior and the challenges in conducting market research to better understand it

Friday, May 15, 2009

Matching emotional appeals to emotional context

Fear Or Romance Could Make You Change Your Mind, Study Finds

ScienceDaily (2009-03-24) -- New research suggests that the effectiveness of common persuasion tactics can be dramatically altered by two primal emotions -- fear and romantic desire. ... > read full article

Posted by spandrel at 8:20 PM

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  • ▼  2009 (6)
    • ►  December (1)
    • ►  November (1)
    • ▼  May (4)
      • Matching emotional appeals to emotional context
      • Touching predicts purchase behavior
      • Future use preference differs from immediate use p...
      • Abortion attitudes -- a barometer of conservative ...
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