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patterns and profits

thoughts on consumer behavior and the challenges in conducting market research to better understand it

Friday, May 15, 2009

Touching predicts purchase behavior

Buyer Beware: Touching Something In A Store Increases Perceived Ownership

ScienceDaily (2009-03-31) -- To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a new study in the Journal of Consumer Research. ... > read full article

Posted by spandrel at 8:16 PM

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  • ▼  2009 (6)
    • ►  December (1)
    • ►  November (1)
    • ▼  May (4)
      • Matching emotional appeals to emotional context
      • Touching predicts purchase behavior
      • Future use preference differs from immediate use p...
      • Abortion attitudes -- a barometer of conservative ...
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